A working mom has sparked debate with the claim that “motherhood is just marketing.”

Nicole Ramirez, a marketing consultant and mother-of-one from Austin, Texas, took to LinkedIn to outline her unique theory on the way her work and home life intersect.

It’s often said that parenting is the hardest job in the world. In 2018, a survey of 2,000 moms conducted by Welch’s and reported on by ABC News, found that moms were clocking up an alarming 98 hours of work a week. That’s the equivalent of two and a half full-time jobs.

Ramirez is a firm believer in applying what she has learned from the world of work to her day-to-day tasks as a parent. “You constantly use your business skills with kids, whether it’s negotiation tactics, rebranding, or even change management tools,” she told Newsweek.

A prime example of this came with in one of her recent LinkedIn posts in which she explained how she has been able to apply her business smarts to the tricky parenting task of meal times.

“Motherhood is just marketing,” she wrote. “My toddler hates fish but loves chicken. So last night, for dinner, I told him the salmon was ‘Beach Chicken.’ He cheered, ‘Yay! Beach Chicken!’—and ate the whole thing.”

She added: “It’s not lying; it’s rebranding. Know your customer.”

Ramirez was inspired to create the post after watching a TikTok video in which a mom tried to get her toddler to eat different foods. She felt it was clearly a relatable scenario, but one she has adopted a unique approach to.

“If it’s not renaming the meal, it’s calling dinner ‘Big snack’ or, as some parents suggested in the comments, ‘sponsoring’ the food with their favorite characters,” Ramirez said. “That last one was my favorite suggestion, and I’ll definitely be using it from now on.”

Ramirez is a regular contributor on LinkedIn, partly because it is where she has often enjoyed the most engagement. At the time of writing, her post had earned over 11,000 interactions on LinkedIn, which she puts down to the fact that it clearly “resonated” with a lot of people reading it.

“It was a lighthearted, real-life example of how parenting and professional skills overlap, and it spoke to the everyday experiences of so many parents while making them feel seen and getting a good laugh out of the chaos that is parenthood,” she said.

The response was largely positive. “Lord this was so funny to me taking me back to when my kiddos was younger and being picky eaters. Great analogy,” one wrote. Another said: “I need to try this next time!!! Love this idea!!!”

One fellow user even shared a similar experience as a parent, writing: “I have a similar story. I made grilled cheese for my 3 YO niece, she claimed not to like grilled cheese. I went back to the kitchen, thought about it for a few minutes, then split the bread apart so that it was open-faced. When I returned I said, ‘OK how about pizza?’ She. Ate. Every. Bite. Quite happily.”

While another wrote: “When our son was a kid, we took him to dinner at TGI Friday’s, a few weeks before Christmas. When the fried green beans we ordered arrived at our table, we told him they were Grinch Fries. He ate every single one.”

Not everyone was keen though. One critic said: “that’s not rebranding, that’s lying,” while the post also featured on the Reddit subreddit u/LinkedInLunatics, where users poked fun at Ramirez’s approach. She’s not bothered by the criticism though and sticks by her assertion that there is an “overlap” between parenting and work and that it goes both ways.

“As parents, we use business skills like negotiation, problem-solving, and even marketing tactics daily for things like rebranding dinner or getting a toddler to agree to wear shoes for 5 minutes of screen time,” she said. ” At the same time, parenting teaches patience, adaptability, and creative thinking, which are invaluable in the workplace. I think a lot of people don’t realize just how transferable those skills are, but when you step back and look at it, there’s a lot of crossover.”