Cracker Barrel is standing by its newly unveiled logo but has apologized to customers upset by the change.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement. “You’ve also shown us that we could have done a better job sharing who we are and who we’ll always be.”

The logo, introduced last week, features only the restaurant chain’s name, dropping the image of an older man in overalls leaning against a barrel, as well as the words “Old Country Store.” The redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel’s look, including brighter interiors and updated furniture in its restaurants.

The change sparked backlash online, with critics—including Donald Trump Jr.—accusing the chain of abandoning its heritage. Some threatened boycotts, while rival chain Steak n’ Shake mocked the redesign as “a cheap effort to gain the approval of trend seekers,” adding, “Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.”

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