It has been a busy week for the Cleveland Browns merchandise team, as they released their “Dawg Pound XL” 40th Anniversary collection, along with new alternate helmets.

We still do not know who will start under center in Cleveland this upcoming season, as any of Joe Flacco, Kenny Pickett, Dillon Gabriel, or Shedeur Sanders could ultimately get the start. However, we do know they will have a new look on game day.

The Browns unveiled their new alternate helmets for eh 2025-26 NFL season, and they are already a massive hit amongst the fans. On top of that, the team also released a new collection in honor of the forty-year anniversary of the creation of the Dawg Pound.

The Dawg Pound is an iconic part of the Browns franchise and one of the best representations in sports of fans feeling like and being accepted as part of the organization.

The collection features hats, t-shirts, hoodies, and more with the Dawg Pound logo on them. The new alternate helmet is also available in mini, replica, and authentic form.

Click on any of the images or links to order now. Place your order before it is too late, as these will be in high demand. Fanatics has you covered with officially licensed Cleveland Browns gear.

Shop Cleveland Browns “Dawg Pound XL” Collection

Shop Cleveland Browns “Dawg Pound XL” Collection

Shop Cleveland Browns Alternate Helmets

Shop Cleveland Browns “Dawg Pound XL” Collection

Shop Cleveland Browns Alternate Helmets

Shop Cleveland Browns “Dawg Pound XL” Collection

Shop Cleveland Browns “Dawg Pound XL” Collection

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