MrBeast obliged to the fans who were asking him to create the viral “Hood MrBeast meme,” and the success of the TikTok has shattered his own social media record, becoming his most-liked video on the platform.

A spokesperson for MrBeast declined to comment to Newsweek on this article.

Why It Matters

MrBeast—whose real name is James “Jimmy” Donaldson—is one of the most popular content creators in the world, with 409 million subscribers on YouTube. Forbes recently named him the top content creator in the world, reporting earnings of $85 million. In 2022, Forbes reported the 27-year-old could become the world’s “first YouTuber billionaire” with and a net worth of $500 million.

What To Know

The TikTok has been liked 26.4 million times as of reporting and viewed 287.3 million times.

The “Hood MrBeast” or “MrLean” meme trend refers to a series of artificial intelligence (AI) and photoshop edits of MrBeast where he is depicted as a “hood,” guy, often seen with designer clothes, a low taper fade haircut and a goatee.

The meme became popular last month, with the nickname “MrLean” being a reference to the drug “Lean.” The trend is reminiscent of the MrBeast kid deepfakes meme trend, which was popular in 2023.

In the TikTok, which was posted last month, MrBeast responds to a comment that asked: “PLEASE GIVE US A MRBEAST HOOD EDIT,” and then shows MrBeast walking away with the video transitioning to him sitting on a private jet, with a cap and black hoodie, a stack of money on his lap and a bottle of Voss water.

The video then shows MrBeast holding more stacks of cash, and the tune of “Shake It To the Max (FLY)” by Moliy.

The video is captioned “You can call me MrLean now.”

MrBeast followed this TikTok up with another take on the trend which features the content creator, Kai Cenat, who ranks at number 28 on the Forbes list of top content creators. That video currently has 171.2 million views and 18.8 million likes on TikTok.

He then addressed this in a post on X, formerly Twitter, and wrote, “People on Tik Tok asked me to be more hood so I did and it became my most liked tik tok ever so here I am again. Idk what’s going on.” The post has been viewed 24.1 million times as of reporting.

MrBeast began his content creation career in 2012 by posting gaming videos. Five years later, he went viral for uploading a nearly 24-hour-long clip of himself titled, “I Counted To 100,000!”

Over time, his content has evolved into grand-scale giveaways and extreme challenges—with recent uploads including videos such as “Last to Leave Their Circle Wins $500,000” and “I Spent 100 Hours Inside the Pyramids.”

His content on YouTube has a massive online viewership, with his video “Squid Game In Real Life,” having been viewed over 814 million times.

What People Are Saying

Hayley Baylee, a content creator, replied to MrBeast’s TikTok in a comment liked 736,500 times: “Yo ur kinda good at this content thing. You should consider it as a career.”

Moliy, whose song plays in the TikTok, replied to MrBeast’s TikTok: “That’s crazy thanks for using my song Mr Lean.”

Seandoesmagic, a magician and content creator, commented on MrBeast’s TikTok: “NAHHHH HE ACTUALLY DID IT.”

The official account for the United Kingdom brand of the fast-food chain Wendy’s commented on MrBeast’s TikTok: “If I speak ill be in trouble.”

@raptalksk wrote on X in a response to MrBeast’s in a reply viewed 238,000 times: “man u just be tone deaf like what is this.”